Overarching digital and transformation strategies that identify and align marketing and digital activities to meet business objectives
Establishing what content to send to specific customer segments through which channels
Customer identification and segmentation strategies that maximize engagement and conversion
Using customer journey mapping techniques to identify customer pain points and business opportunities throughout customers’ lifecycles
Combining quantitative and qualitative research techniques to understand customers and markets
Information architecture design including sitemaps, wireframes, prototype design, card sorting and user testing
Identification and specification of technology platforms and development of marketing technology stacks
Providing technical, organisational and vendor selection support to ensure projects deliver on their strategic and business goals
Training and mentoring on all aspects of strategic digital marketing and customer engagement for individuals and organisations
CEO – Club Plus Super
CEO – Mother’s Day Classic Foundation
National Digital Strategy and Program Manager
Identification and agreement on what business objectives the project seeks to solve and what specific audience groups are involved
The development of specific journeys for audience groups identifying content and channel opportunities as well as internal and external pain points
Using combinations of quantitative and qualitative customer research, reviews of current digital engagement and customer data and landscape analysis to validate and amend issues and opportunities identified in the previous customer journeys
Formal development of digital strategies based on research and customer journeys including digital channel and content plans, customer engagement and CRM strategies, organisational requirements, and implementation roadmaps
In our more traditional model, clients engage Zuni as strategic consultants to work on all aspects of the project. Zuni consultants work with your team to unpack the business rationale and insights, develop the right customer journey maps for your project, validate them in research and develop the right range of strategic approaches, from broad cross-business digital strategy through to specific channel solutions.
In this approach, Zuni runs all aspects of the project and creates the final strategy. Along the way we work with your staff to facilitate the gathering of information and data, as well as being directly involved in specific workshops throughout the project.
This option allows your staff to get on with their full day-to-day activities whilst still being involved in knowledge sharing, sense-checking and adding value to the project as it progresses.
In our mentoring model, Zuni digital marketing consultants work alongside an internal project team, who are specifically tasked with and responsible for working on the project at hand. Our consultants support your team as they plan and deliver on the project. Appropriate guidance, templates and feedback are shared at each stage.
If time and internal resource permit, this model is an excellent way to both save money and upskill your team, whilst solving pressing problems. We’ve found that this more hands-on approach is also an effective means to stay up to date with the changes in our digital world.
In addition, Zuni can provide ongoing support to implement strategy, specifically tailored training sessions for your team, or sounding board / strategy advice partnering with key executives.