Zuni connects customer needs, business objectives and marketing technology to drive better business outcomes.
We are a Sydney-based digital marketing strategy consultancy and solution-independent strategic partner.
We combine deep customer insight, business understanding and marketing technology expertise to turn complex challenges into clear strategic direction.
How Zuni works
Evidence-Based Decisions
We use research, data and existing organisational knowledge to replace assumptions with evidence.
Cross-Functional Alignment
We bring people from across the business together to understand different needs and perspectives, create a shared customer view, and align around a common direction.
Independent Advice
We are solution-independent. Our recommendations are based on what the organisation and its customers need, not technology we sell.
Trusted by organisations across Australia
What we do
Our services bring together customer insight, business understanding and marketing technology expertise to help organisations achieve better business outcomes.
When organisations come to Zuni
Organisations typically come to Zuni when they have a customer, marketing or technology challenge but aren't sure how to move forward.
- We don't understand our customers well enough to make confident decisions.
- We need to build customer profiles and personas.
- Different parts of the business have different views of the customer.
- We need to understand and improve the customer journey.
- We have data, but no clear segmentation or strategy.
- We need a digital marketing strategy, but aren't sure where to start.
- Our digital marketing isn't delivering the results we need.
- Our customer, business and technology priorities aren't aligned.
- We need to choose a CRM, martech platform or digital solution.
- We are implementing a new CRM and need implementation or advisory support.
- We need to build our team's digital marketing skills and confidence.
- We need an experienced strategic mentor to support our internal team.
Industries we work in
Zuni works with organisations across a broad range of sectors – bringing the same evidence-based, research-first approach to each.
What our clients say
Zuni facilitated a one day customer journey mapping workshop with our customer experience team, bringing together a cross functional group of internal knowledge holders to discuss the business from the customer perspective. The day was a huge success, both informative and fun. The whole team got something powerful out of coming together in this structured way, and focusing our operational decisions around understanding the customer has given us a clear list of priorities. The resulting artifacts - three detailed assumptive journeys, key themes, a comprehensive list of pain points, and the quick wins to get the ball moving have been invaluable to our ongoing leadership meetings.
Zuni dissected our data and delved into the minds of our people to shine a new light on the problem we were actually solving for.
Zuni approached our projects with a fit-for-purpose mindset – taking into consideration our context, resourcing and budget, and always go above and beyond to support us.
Their considered and collaborative approach made the process seamless, ensuring all stakeholders were not only engaged but fully onboard.
Let's talk
Whether you're just starting out or ready to scale, we'd love to hear what you're working on.