
Overarching digital and transformation strategies that identify and align marketing and digital activities to meet business objectives

Establishing what content to send to specific customer segments through which channels

Customer identification and segmentation strategies that maximize engagement and conversion

Using customer journey mapping techniques to identify customer pain points and business opportunities throughout customers’ lifecycles

Combining quantitative and qualitative research techniques to understand customers and markets

Information architecture design including sitemaps, wireframes, prototype design, card sorting and user testing

Identification and specification of technology platforms and development of marketing technology stacks

Providing technical, organisational and vendor selection support to ensure projects deliver on their strategic and business goals

Training and mentoring on all aspects of strategic digital marketing and customer engagement for individuals and organisations





Director - Customer and Marketing
Manager Communications
CEO – Club Plus Super
CEO – Mother’s Day Classic Foundation
National Digital Strategy and Program Manager
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