Zuni – Digital Marketing Strategic Consultancy

WHAT WE DO

Client Testimonials

"We had the highest member satisfaction scores and NPS in our history yet more and more of our members were leaving us. Zuni dissected our data and also delved into the minds of our people to shine a new light on the problem we were actually solving for. This strong research-based approach gave our member and employer engagement a laser focus through a great implementation plan and actionable programs. It also enabled far better organisational strategic planning towards realising our vision for our members. I would be very happy to recommend them to any business needing a member-insights led strategy that will deliver better business outcomes."

Stefan Strano

CEO – Club Plus Super

“Collaboration with Zuni to develop our digital strategy has enabled our organization to not only produce the most relevant solution moving forward but to also fully understand the strategy development process and consequently upskill key internal staff members. We now have a commonly understood strategy and set of goals and objectives that we all understand at both a business and a tactical level. The audience definitions and user journeys we created have given us valuable insights into our stakeholders. These insights have resulted in much more targeted and effective communications resulting in better business outcomes”

Sharon Morris

CEO – Mother’s Day Classic Foundation

“Having seen Zuni present at the Adobe Conference around the same time as we were reviewing ways of developing customer journeys for our advisers, we decided to get them to assist us in the project. Their collaborative workshop approach as well as their experience in breaking down a large undefined task into clear and defined next steps helped us rapidly progress the project and allowed us to deliver great visual journey maps that still met the tight timelines of the merger project. We have had extremely positive internal feedback on both the process and the final maps and they are being used by a number of different departments to enhance customer understanding and develop a customer centric culture within the business. Zuni’s mix of strategic understanding, project flexibility and high level of attention to detail has produced great outcomes, and we’re looking forward to working with them on the next stage of creating digital transformation solutions to some of the challenges identified in the journeys.“

Sylvia Kim

National Digital Strategy and Program Manager

How We Work

01Business Insights

Identification and agreement on what business objectives the project seeks to solve and what specific audience groups are involved

02Customer Journeys

The development of specific journeys for audience groups identifying content and channel opportunities as well as internal and external pain points

03Research & Validation

Using combinations of quantitative and qualitative customer research, reviews of current digital engagement and customer data and landscape analysis to validate and amend issues and opportunities identified in the previous customer journeys

04Strategy & Outputs

Formal development of digital strategies based on research and customer journeys including digital channel and content plans, customer engagement and CRM strategies, organisational requirements, and implementation roadmaps

Our flexible approach to scoping projects means we can work with you to deliver your business objectives in a way that best suits your time, resources, in-house skill set and budget.

Traditional Model

In our more traditional model, clients engage Zuni as strategic consultants to work on all aspects of the project. Zuni consultants work with your team to unpack the business rationale and insights, develop the right customer journey maps for your project, validate them in research and develop the right range of strategic approaches, from broad cross-business digital strategy through to specific channel solutions.

In this approach, Zuni runs all aspects of the project and creates the final strategy. Along the way we work with your staff to facilitate the gathering of information and data, as well as being directly involved in specific workshops throughout the project.

This option allows your staff to get on with their full day-to-day activities whilst still being involved in knowledge sharing, sense-checking and adding value to the project as it progresses.

Mentoring Model

In our mentoring model, Zuni digital marketing consultants work alongside an internal project team, who are specifically tasked with and responsible for working on the project at hand. Our consultants support your team as they plan and deliver on the project. Appropriate guidance, templates and feedback are shared at each stage.

If time and internal resource permit, this model is an excellent way to both save money and upskill your team, whilst solving pressing problems. We’ve found that this more hands-on approach is also an effective means to stay up to date with the changes in our digital world.

In addition, Zuni can provide ongoing support to implement strategy, specifically tailored training sessions for your team, or sounding board / strategy advice partnering with key executives.