Customer Journey Mapping is…

Using customer journey mapping techniques to identify customer pain points and business opportunities throughout customers’ lifecycles.

Zuni specialises in using customer journey maps, validated through customer research, to help companies create customer centric strategies that achieve their business objectives. We then work with our clients to determine the best implementation approach, and support them as they implement the strategy. We are customer-journey-map evangelicals. 

We use the deep insights that sit inside the business, and validate them with customer and voice of the consumer research, to create journey maps that form the basis of customer centric strategies that meet both the needs of the business and the customer.