Digital Strategy
Digital technology provides a powerful marketing tool to connect the right message, to the right people, at the right time. To make the most of marketing automation requires a clear strategy and understanding of what customers are interested in. We help organisations create long term, customer centric strategies that deliver against business needs.
Most organisations have digital activity – a website, email, social media – but it's often disconnected and fragmented, with little strategic thinking about how it all works together to deliver business outcomes.
We help organisations make sense of their digital landscape. We start by understanding your business objectives and your customers' needs, then develop a cohesive strategy that aligns the two. And we don't stop at the document – we support you through implementation.
The starting point for all digital strategy work is to understand the key requirements and capabilities of the business. This ensures all digital activity and strategy is anchored to KPIs that deliver overall business success.
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We start by deeply understanding your business objectives, current digital maturity, capabilities, and constraints. A core delivery outcome is often business requirements gathering.
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A central piece of our process is customer journey mapping – understanding how your customers go about solving their problems through digital and other channels.
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Using our extensive understanding of the digital landscape, and our agnostic approach to tech, we develop a strategy that is consumer-centric while aligning with your key business objectives. Then we work alongside you to implement and measure it.
A cross-business plan that brings all digital channels and technology together under one coherent direction – aligned to your overall business objectives.
Establishing what content to send to which customer segments through which channels. We develop channel strategies that work together – email, website, social, paid media – rather than operating in silos.
Whether you're launching a new product, growing sign-ups, or entering a new market, we develop strategies built around customer behaviour and business goals.
Customer identification, segmentation, and engagement strategies that maximise conversion and retention. We help you understand who your customers are, where they are in their journey, and how to communicate with them effectively through your CRM.
Health & Not-for-Profit
Zuni was selected through a competitive tender to help NBCF define the digital capability and systems to drive the organisation forward – and make every dollar count. We conducted requirements gathering and delivered a current state assessment, future state functional goals, gap analysis, and a framework of four digital strategy principles with prioritised recommendations.
Health & Not-for-Profit
A series of research, customer journey, tech stack and digital strategy projects supporting Asthma Australia's digital transformation journey. Zuni has provided ongoing support across multiple workstreams, helping Asthma Australia build a more customer-centred digital presence aligned to their mission.
Education
Sydney Catholic Schools – a system of 147 schools serving over 70,000 students – engaged Zuni to lead a comprehensive discovery process to evaluate their digital platforms and design an integrated marketing technology stack. Working alongside technical partner Sitback, Zuni conducted extensive stakeholder consultation across 25 groups including school principals, IT, and marketing teams. We assessed the current systems architecture, defined a future-state functional solution including a unique content management framework for SCS's franchise-style needs, and led technology and vendor research to identify the right platforms to move forward.
Insights
Digital Strategy
A list of activities is not the same thing as a strategy, and the difference matters more than it might seem. The good news is you don't have to throw the channel work away — you have to reorder the thinking, so the audience comes first and the channels come last.
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Digital Strategy
A strong digital strategy connects what you do in digital channels to what your business is actually trying to achieve. Here are the most common mistakes we see — and what to do instead.
Read articleDigital Strategy
Many organisations use these terms interchangeably, but they describe fundamentally different things. Getting the distinction right changes how you resource, plan, and evaluate your digital efforts.
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