DIGITAL STRATEGY

Digital Strategy is…

Overarching digital and transformation strategies that identify and align marketing and digital activities to meet business objectives

Whilst almost all businesses have some form of activity in the online space, it is often disconnected, sporadic and fragmented – with emails being sent, websites running and social activity being conducted with little cohesive planning about how it all works together to drive business objectives.

We work with clients to put together a digital strategy plan that pulls together all aspects of digital and links them to the key business objectives and other offline activity. Once this strategy is developed, we work closely with clients to bring this to life and measure its success.

We have extensive experience developing digital strategy that works, and have refined our approach and tools to ensure we can provide the optimum strategic input for a wide variety of client sizes, industries and budgets.

This digital strategy process includes a significant focus on understanding how a client’s customers use digital channels to interact with the product category and brand, ensuring all strategic solutions are consumer centric, whilst aligning with the key business objectives of the business.


01Develop a Digital Plan
02Understand Clients Needs
03Execute together
04Measure the Success

 

We work with clients to develop a range of strategic approaches, including broad cross-business digital strategy that encompasses all aspects of a business, through to specific channel strategies, for example social media strategy, as well as strategies around a specific objective, for example launching a new product or increasing online sign-ups.

The starting point for all digital strategy work is to understand the key objectives of the business, and then try to determine the role that online can play in achieving those objectives. This ensures that all digital activity and strategy is anchored to those KPI’s that deliver overall business success, rather than having a set of meaningless digital objectives that measure likes and visits but not business outcomes.