Zuni are a key partner in an ambitious five year research study, Safe and Well Online (SWO) which brings together leading Australian academics from major universities including the University of South Australia, University of Western Sydney and Queensland University of Technology. SWO falls under the umbrella of the Young and Well CRC, which is a government- funded organisation aiming to explore the role of technology in the lives of young people, and how technology can be used to improve the mental health and wellbeing of young people aged 12 to 25. By delivering four online campaigns promoting respect among young people, the research study will uncover whether social marketing messages can affect real behaviour change amongst young people.
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Digital Strategy
We work with you to create a digital strategy that pulls together all aspects of digital services and links them to your key business objectives and offline activity.
We have extensive experience developing digital strategy that works. And we’ve refined our approach to ensure we can provide the optimum strategic input for a wide variety of client sizes, industries, and budgets.
We work with you to develop a range of strategic approaches, from broad cross-business digital strategy through to specific channel strategies:
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Enterprise Digital Strategy An enterprise digital strategy ties together all digital channels across your whole business and links them to the needs of the various parts of the organisation. It creates a framework for the initiation, development, ongoing management, and measurement of all digital activity. The objective of an enterprise digital strategy is to ensure that all elements of the digital mix work cohesively to drive forward your core business objectives. Learn more |
Campaign Strategy An online campaign strategy is a series of communications run by a business or organisation that is usually designed to deliver on a specific business objective. The starting point of a campaign strategy is always this: What is the business objective? We then work with your to identify insights, plan the campaign timing, brief the creative agency (if you are using one), and then assist in the ongoing management of the campaign. Learn more |
Channel Strategy A channel strategy isolates the specific requirements for a particular channel and provides a detailed approach. It provides guidelines about how to make the best use of that space while still aligning with the business objectives and customer behaviour. It will encompass segments targeted by your key business priorities, KPIs and metrics, and a range of other elements unique to that space. Learn more |
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Social Media Strategy It’s essential that you understand the type of engagement and opportunities each social channel offers your business. Simply having a presence on social media doesn’t guarantee results. Without a coherent social media strategy you’re unlikely to get the right return on investment. Learn more |
Content Marketing Strategy A content strategy involves the creation and publication of strong content that can be utilised across one or many channels. At Zuni, we work with clients to understand their audience and why that audience would consume their content. If you’re not producing interesting or relevant content, how can you expect your audience to share or continue to interact with that content? Learn more |
CRM Strategy A Customer Relationship Management (CRM) strategy defines how we use various channels to engage with customer segments on an ongoing basis. It outlines what types of messages to send to which audiences, what channels to use in order to deliver the required business outcomes, how the various channels interact with each other and which type of technology should be used. Learn more |
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Data Strategy Data strategy is a key component of effective and engaging customer communication. It provides a platform for the automation and improvement of engagement via digital touchpoints. Zuni works with clients to develop all aspects of their data strategy, such as what data is required, how to acquire & store that data, how to remain legal and compliant and how to keep data current. Zuni is an ADMA Data Pass compliant business. Learn More |
Web & Mobile Strategy We work with you to ensure that you get the best ROI for either your web or mobile strategy. Today’s digital landscape is rapidly changing. Instead of setting in stone a web strategy for the next 3-5 years, it’s important to put in place the procedures, resources, and structures needed to adapt to the inevitable changes which will impact an organisation’s web and mobile strategy. Learn more |
Internet of Things The next wave of the internet revolution, the Internet of Things is set to change the way we live, driving efficiencies in our homes, performance enhancements to our health and productivity gains to our lifestyle. At Zuni, we help provide information and advice on how the internet of things may deliver new insights. We also help you manage your data and recommend strategies to integrate this data into other systems. Learn more |
Contact Zuni to discuss your requirements and how we can best work with you to create your digital marketing strategy.
Case Study
Young and Well CRC: CRC: Something Haunting You Case Study
Zuni is a supporting Partner in the Young and Well CRC, a federal government initiative which unites young people with researchers, practitioners and innovators from over 70 partner organisations across the not-for-profit, academic, government and corporate sectors. The Young and Well CRC explores the role of technology in young people’s lives, and how technology can be used to improve the mental health and wellbeing of young people aged 12 to 25 and is established under the Australan Government’s Cooperative Research Centre’s programme.
Zuni, along with the University of Western Sydney, Queensland University of Technology and the University of South Australia are leading activities as part of the Safe and Supportive Research Program with the Safe and Well Online project responsible for developing and testing a program of online, youth-centered social marketing campaigns to promote young people’s safety and wellbeing online. Safe and Well Online was originally based on NAPCAN’s Smart Online, Safe Offline framework.
Over the last five years, we have strategically developed and executed four social campaigns.
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