{"id":1436,"date":"2024-03-08T00:47:29","date_gmt":"2024-03-07T13:47:29","guid":{"rendered":"https:\/\/zuni.com.au\/?page_id=1436"},"modified":"2024-03-28T14:56:35","modified_gmt":"2024-03-28T03:56:35","slug":"digital-strategy","status":"publish","type":"page","link":"https:\/\/zuni.com.au\/digital-strategy\/","title":{"rendered":"Digital Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1436\" class=\"elementor elementor-1436\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-292bbaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"292bbaf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-390f4a6\" data-id=\"390f4a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccabd72 elementor-widget elementor-widget-heading\" data-id=\"ccabd72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"><section data-id=\"6ded331\" data-element_type=\"section\" style=\"flex-basis: var(--flex-basis); flex-grow: var(--flex-grow); flex-shrink: var(--flex-shrink); order: var(--order); align-self: var(--align-self); --swiper-theme-color: #000; --swiper-navigation-size: 44px; --swiper-pagination-bullet-size: 6px; --swiper-pagination-bullet-horizontal-gap: 6px; --widgets-spacing: 20px 20px; width: 1176px; color: rgb(119, 119, 119); font-family: &quot;Open Sans&quot;, sans-serif; font-size: 14px; font-weight: 400; white-space-collapse: collapse;\"><div><div data-id=\"a018a8a\" data-element_type=\"column\" style=\"flex-basis: var(--flex-basis); flex-grow: var(--flex-grow); flex-shrink: var(--flex-shrink); order: var(--order); align-self: var(--align-self); --swiper-theme-color: #000; --swiper-navigation-size: 44px; --swiper-pagination-bullet-size: 6px; --swiper-pagination-bullet-horizontal-gap: 6px; --widgets-spacing: 20px 20px; width: 1176px;\"><div style=\"width: 1176px;\"><div data-id=\"f520901\" data-element_type=\"widget\" data-widget_type=\"heading.default\" style=\"flex-basis: var(--flex-basis); flex-grow: var(--flex-grow); flex-shrink: var(--flex-shrink); order: var(--order); align-self: var(--align-self); flex-direction: var(--flex-direction); flex-wrap: var(--flex-wrap); justify-content: var(--justify-content); align-items: var(--align-items); align-content: var(--align-content); gap: var(--gap); --swiper-theme-color: #000; --swiper-navigation-size: 44px; --swiper-pagination-bullet-size: 6px; --swiper-pagination-bullet-horizontal-gap: 6px; --widgets-spacing: 20px 20px; width: 1156px; text-align: center;\"><div style=\"transition: background .3s,border .3s,border-radius .3s,box-shadow .3s,transform var(--e-transform-transition-duration,.4s);\"><h2 style=\"font-weight: 400; color: rgb(38, 47, 60); font-size: 38px;\">DIGITAL STRATEGY<\/h2><\/div><\/div><\/div><\/div><\/div><\/section><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-327baf2 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"327baf2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5116fef\" data-id=\"5116fef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4e7aac elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b4e7aac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/zuni.com.au\/wp-content\/uploads\/2024\/03\/noun-digital-strategy-2731500-FF227B-1024x1024.png\" class=\"attachment-large size-large wp-image-1737\" alt=\"\" srcset=\"https:\/\/zuni.com.au\/wp-content\/uploads\/2024\/03\/noun-digital-strategy-2731500-FF227B-1024x1024.png 1024w, https:\/\/zuni.com.au\/wp-content\/uploads\/2024\/03\/noun-digital-strategy-2731500-FF227B-300x300.png 300w, https:\/\/zuni.com.au\/wp-content\/uploads\/2024\/03\/noun-digital-strategy-2731500-FF227B-150x150.png 150w, https:\/\/zuni.com.au\/wp-content\/uploads\/2024\/03\/noun-digital-strategy-2731500-FF227B-768x768.png 768w, https:\/\/zuni.com.au\/wp-content\/uploads\/2024\/03\/noun-digital-strategy-2731500-FF227B.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8863a35\" data-id=\"8863a35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-588cc472 elementor-widget elementor-widget-text-editor\" data-id=\"588cc472\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<figure class=\"elementor-image-box-img\"><span style=\"color: #333333; font-family: 'Open Sans', sans-serif; font-size: 1.25rem;\"><b>Digital Strategy<\/b><\/span><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Overarching digital and transformation strategies that identify and align marketing and digital activities to meet business objectives<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12410bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12410bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aef1b71\" data-id=\"aef1b71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c1463c elementor-widget elementor-widget-text-editor\" data-id=\"4c1463c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whilst almost all businesses have some form of activity in the online space, it can be <b>disconnected, sporadic and fragmented<\/b> \u2013 with emails being sent, websites running and social activity being conducted with little cohesive planning about how it all works together to drive business objectives.<\/p><p>We work with clients to create a digital strategy plan that <b>pulls together all aspects of digital and links them to the key business objectives and other offline activity.<\/b> Once this strategy is developed, we work closely with clients to bring this to life and measure its success.<\/p><p>We have extensive experience developing digital strategy that makes a difference, and have refined our approach and tools to ensure we can provide the optimum strategic input for a wide variety of client sizes, industries and budgets.<\/p><p><b>Our Process<\/b><\/p><p><span style=\"color: var( --e-global-color-text );\">The starting point for all digital strategy work is to understand the key requirements and capabilities of the business. This ensures that all digital activity and strategy is anchored to KPI\u2019s that deliver overall business success.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\">A central piece of our digital strategy development process is <a href=\"https:\/\/zuni.com.au\/customer-journey-mapping\/\">customer journey mapping<\/a>, which allows us to understand how a client\u2019s customers goes about solving their problems through the use of digital (and other) channels. This\u00a0ensures our recommended strategic solutions are consumer centric, whilst aligning with the key business objectives of the business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0373384 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0373384\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8296d2\" data-id=\"d8296d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c77a43d elementor-widget elementor-widget-image\" data-id=\"c77a43d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"306\" src=\"https:\/\/zuni.com.au\/wp-content\/uploads\/2024\/03\/The-Zuni-Process-1024x392.png\" class=\"attachment-large size-large wp-image-1534\" alt=\"\" srcset=\"https:\/\/zuni.com.au\/wp-content\/uploads\/2024\/03\/The-Zuni-Process-1024x392.png 1024w, https:\/\/zuni.com.au\/wp-content\/uploads\/2024\/03\/The-Zuni-Process-300x115.png 300w, https:\/\/zuni.com.au\/wp-content\/uploads\/2024\/03\/The-Zuni-Process-768x294.png 768w, https:\/\/zuni.com.au\/wp-content\/uploads\/2024\/03\/The-Zuni-Process.png 1381w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a4a7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a4a7cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d896b4d\" data-id=\"d896b4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d9e47e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9e47e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dab2b1b\" data-id=\"dab2b1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7590c83 elementor-widget elementor-widget-text-editor\" data-id=\"7590c83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><b>Our Scope<\/b><\/p><p>We work with clients to develop a range of strategic approaches, including broad cross-business digital transformation strategies that encompasses all aspects of a business, through to channel strategies, for example an email \/ CRM strategy, as well as strategies around a specific objective, for example launching a new product or increasing online sign-ups.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-213209c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"213209c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1049886\" data-id=\"1049886\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e23f5a1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e23f5a1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/zuni.com.au\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DIGITAL STRATEGY Digital Strategy Overarching digital and transformation strategies that identify and align marketing and digital activities to meet business objectives Whilst almost all businesses have some form of activity &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/zuni.com.au\/wp-json\/wp\/v2\/pages\/1436"}],"collection":[{"href":"https:\/\/zuni.com.au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zuni.com.au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zuni.com.au\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zuni.com.au\/wp-json\/wp\/v2\/comments?post=1436"}],"version-history":[{"count":22,"href":"https:\/\/zuni.com.au\/wp-json\/wp\/v2\/pages\/1436\/revisions"}],"predecessor-version":[{"id":1746,"href":"https:\/\/zuni.com.au\/wp-json\/wp\/v2\/pages\/1436\/revisions\/1746"}],"wp:attachment":[{"href":"https:\/\/zuni.com.au\/wp-json\/wp\/v2\/media?parent=1436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}