01Business Insights

Identification and agreement on what business objectives the project seeks to solve and what specific audience groups are involved

02Customer Journeys

The development of specific journeys for audience groups identifying content and channel opportunities as well as internal and external pain points

03Research & Validation

Using combinations of quantitative and qualitative customer research, reviews of current digital engagement and customer data and landscape analysis to validate and amend issues and opportunities identified in the previous customer journeys

04Strategy & Outputs

Formal development of digital strategies based on research and customer journeys including digital channel and content plans, customer engagement and CRM strategies, organisational requirements, and implementation roadmaps


Our flexible approach to scoping projects means we can work with you to deliver your business objectives in a way that best suits your time, resources, in-house skill set and budget.