The Australian Institute of Management (AIM) is Australia’s largest management organisation and delivers a range of services to both its members and the broader Australian management community. These include running a range of training courses, events and conferences for both members and non-members, a library and bookshop (both online and offline) and specific services for members.
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Digital Optimisation
Some of our clients already have an established strategy, but need to take an existing platform and make it work harder and more effectively. We like to call this digital optimisation.
Where a client already has a digital strategy that has been implemented, our role is to evaluate its current effectiveness and determine where it can be improved and optimised. We do this through a range of analytic techniques, both doing a deep dive into existing reporting tools as well as utilising additional tools that can help provide insight and expose areas that can benefit from digital optimisation.
Our approach generally results in a detailed plan of testing and learning, with a focus on tracking and metrics to ensure all the channels start working together and demonstrating true digital optimisation.
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Big Data Analytics Big data analytics is the process of examining large amounts of data to uncover patterns, correlations, and other useful information. Zuni has assisted a number of clients with big data analytics to provide them with a competitive advantage. We ensure that data strategy, metrics, and measurement are at the forefront of our clients’ digital culture. |
Engagement Optimisation We use engagement optimisation to assess how digital is currently being used to engage with the audience and then we create a plan to do it better. The process includes evaluating current activity, reviewing what else is happening in the market, exploring channel options, understanding how content is being used, and in some cases, undertaking audience research. |
Metrics and Measurement “The best thing about digital is that everything is measurable. The worst thing about digital is that everything is measurable.” We work closely with clients to develop a measurement framework that provides actionable insights into activity on the website, linking it with business outcomes. We work with your business to understand which data is needed, which data is currently available and how to link this together in a way that provides useful information. |
Contact Zuni to discuss your requirements and how we can best work with you.
Case Study
ABC Music: Analytics Review and Recommendations
ABC Music is Australia’s largest independent record label. It has been in existence for around 40 years and has a massive catalogue of recordings across various genres. ABC Music is currently in the process of moving its entire catalogue online.
We have been working together in a partnership since 2010 to ensure that ABC Music stays ahead of the ‘digital’ pack and optimises all of its customer touch points in such a way that sets them apart from their competitors.
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