Big Data Analytics
Big data analytics is the process of examining large amounts of data to uncover patterns, correlations, and other useful information.
Zuni has assisted a number of clients with big data analytics to provide them with a competitive advantage. We ensure that data strategy, metrics, and measurement are at the forefront of our clients’ digital culture.
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Engagement Optimisation
We use engagement optimisation to assess how digital is currently being used to engage with the audience and then we create a plan to do it better.
The process includes evaluating current activity, reviewing what else is happening in the market, exploring channel options, understanding how content is being used, and in some cases, undertaking audience research.
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Metrics and Measurement
“The best thing about digital is that everything is measurable. The worst thing about digital is that everything is measurable.”
We work closely with clients to develop a measurement framework that provides actionable insights into activity on the website, linking it with business outcomes. We work with your business to understand which data is needed, which data is currently available and how to link this together in a way that provides useful information.
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