Zuni is a supporting Partner in the Young and Well CRC, a federal government initiative which unites young people with researchers, practitioners and innovators from over 70 partner organisations across the not-for-profit, academic, government and corporate sectors. The Young and Well CRC explores the role of technology in young people’s lives, and how technology can be used to improve the mental health and wellbeing of young people aged 12 to 25 and is established under the Australan Government’s Cooperative Research Centre’s programme.

Zuni, along with the University of Western Sydney, Queensland University of Technology and the University of South Australia are leading activities as part of the Safe and Supportive Research Program with the Safe and Well Online project responsible for developing and testing a program of online, youth-centered social marketing campaigns to promote young people’s safety and wellbeing online. Safe and Well Online was originally based on NAPCAN’s Smart Online, Safe Offline framework.

Over the last five years, we have strategically developed and executed four social campaigns. 

The Australian School of Business (ASB) is the biggest faculty within the UNSW comprising of 9 different schools, 9 research centres, 14,000 students, over 430 staff and more than 57,000 alumni.zuyni

ASB had a number of fragmented social media presences aimed across a range of diverse audience groups that suffered from low awareness, minimal audience engagement, and an overall lack of purpose. ASB required an overarching strategy that informed ASB perceptions, product structure and university choice decisions in a way that engaged the respective audiences.