This is one of the most common digital objectives.
Zuni can assist by helping you:
Create better digital campaigns
Ensure your website and digital presences are optimised to deliver sales
Communicate better with your current contacts and make them better customers
Understand your audience better and the journey they take to buy your stuff
Ensure that you have digital baked into all aspects of your business and sales process with an overarching Digital and Omnichannel strategy
Understand more about how people are using your existing assets, and optimise their pathways
ABC Music is Australia’s largest independent record label. It has been in existence for around 40 years and has a massive catalogue of recordings across various genres. ABC Music is currently in the process of moving its entire catalogue online.
We have been working together in a partnership since 2010 to ensure that ABC Music stays ahead of the ‘digital’ pack and optimises all of its customer touch points in such a way that sets them apart from their competitors.
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The Australian School of Business (ASB) is the biggest faculty within the UNSW comprising of 9 different schools, 9 research centres, 14,000 students, over 430 staff and more than 57,000 alumni.zuyni
ASB had a number of fragmented social media presences aimed across a range of diverse audience groups that suffered from low awareness, minimal audience engagement, and an overall lack of purpose. ASB required an overarching strategy that informed ASB perceptions, product structure and university choice decisions in a way that engaged the respective audiences.
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