Zuni is a supporting Partner in the Young and Well CRC, a federal government initiative which unites young people with researchers, practitioners and innovators from over 70 partner organisations across the not-for-profit, academic, government and corporate sectors. The Young and Well CRC explores the role of technology in young people’s lives, and how technology can be used to improve the mental health and wellbeing of young people aged 12 to 25 and is established under the Australian Government’s Cooperative Research Centre’s programme.

Zuni, along with the University of Western Sydney, Queensland University of Technology and the University of South Australia are leading activities as part of the Safe and Supportive Research Program with the Safe and Well Online project responsible for developing and testing a program of online, youth-centered social marketing campaigns to promote young people’s safety and wellbeing online. Safe and Well Online was originally based on NAPCAN’s Smart Online, Safe Offline framework.

Over the last five years, we have strategically developed and executed four social campaigns. 

Zuni are a key partner in an ambitious five year research study, Safe and Well Online (SWO) which brings together leading Australian academics from major universities including the University of South Australia, University of Western Sydney and Queensland University of Technology. SWO falls under the umbrella of the Young and Well CRC, which is a government- funded organisation aiming to explore the role of technology in the lives of young people, and how technology can be used to improve the mental health and wellbeing of young people aged 12 to 25. By delivering four online campaigns promoting respect among young people, the research study will uncover whether social marketing messages can affect real behaviour change amongst young people.