Young and Well CRC: CRC: Appreciate a Mate Case Study

Young and Well CRC: Young and Well CRC

Zuni is a supporting Partner in the Young and Well CRC, a federal government initiative which unites young people with researchers, practitioners and innovators from over 70 partner organisations across the not-for-profit, academic, government and corporate sectors. The Young and Well CRC explores the role of technology in young people’s lives, and how technology can be used to improve the mental health and wellbeing of young people aged 12 to 25 and is established under the Australian Government’s Cooperative Research Centre’s programme.

Zuni, along with the University of Western Sydney, Queensland University of Technology and the University of South Australia are leading activities as part of the Safe and Supportive Research Program with the Safe and Well Online project responsible for developing and testing a program of online, youth-centered social marketing campaigns to promote young people’s safety and wellbeing online. Safe and Well Online was originally based on NAPCAN’s Smart Online, Safe Offline framework.

Over five years, we have strategically developed and executed four social campaigns.

View Case Studies

Keep It Tame Anti-bullying campaign promoting respect online Case study

Appreciate A Mate An app that allows users to generate customisable, highly crafted messages of appreciation and then pass them on via social media. Case study

Something Haunting You Promotes positive and informal connections before problems escalate Case study

Goalzie An iPhone and Android App intended to promote help-seeking and goal achieving behaviours by utilising peer to peer interactions. Case study