In today’s digital environment engagement with your customers is critical. Your return on investment from digital will be maximised if you ensure your digital channels are customer centric and focused on optimal customer engagement. These are some of the key areas Zuni would focus on to assist your business in this area:
Understand what content your current customers like and dislike and optimise their engagement
Which channels and content deliver the best business value
Create a clear content framework and manage your digital channels to deliver outcomes
Turn social engagement into sales by optimising your use of social channels
Analyse digital activity and optimise different channels against differing business outcomes
Macquarie Uni engaged Zuni to develop a student engagement strategy. Macquarie University is one of Australia’s leading universities. Recognised for high-quality research and unique undergraduate and postgraduate courses. They are responsible for facilitating all non-academic activities that engage students on campus.
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The Australian Institute of Management (AIM) is Australia’s largest management organisation and delivers a range of services to both it’s members and the broader Australian management community. These include running a range of training courses, events and conferences for both members and non-members, a library and bookshop (both online and offline), and specific services for members.
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