The Australian Institute of Management (AIM) is Australia’s largest management organisation and delivers a range of services to both it’s members and the broader Australian management community. These include running a range of training courses, events and conferences for both members and non-members, a library and bookshop (both online and offline), and specific services for members.
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Engage More With Your Customers
In today’s digital environment engagement with your customers is critical. Your return on investment from digital will be maximised if you ensure your digital channels are customer centric and focused on optimal customer engagement. These are some of the key areas Zuni would focus on to assist your business in this area:
Understand what content your current customers like and dislike and optimise their engagement
Which channels and content deliver the best business value
Create a clear content framework and manage your digital channels to deliver outcomes
Turn social engagement into sales by optimising your use of social channels
Analyse digital activity and optimise different channels against differing business outcomes
Case Study
Random House Australia: Strategic Recommendations
Random House Australia (RHA) is part of the global Random House Group, the world’s largest book publisher. RHA is a trade publisher, publishing around 200 titles each year across multiple genres including crime/thriller, romance, history, literary fiction and children’s.
Zuni and RHA have been working together in a partnership since 2012 in order to move from a campaign based marketing model towards a more customer-centric approach.
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