In today’s digital environment engagement with your customers is critical. Your return on investment from digital will be maximised if you ensure your digital channels are customer centric and focused on optimal customer engagement. These are some of the key areas Zuni would focus on to assist your business in this area:
Understand what content your current customers like and dislike and optimise their engagement
Which channels and content deliver the best business value
Create a clear content framework and manage your digital channels to deliver outcomes
Turn social engagement into sales by optimising your use of social channels
Analyse digital activity and optimise different channels against differing business outcomes
Since 1970, The Shepherd Centre has been changing the face of services for children’s hearing loss in Sydney and wider NSW, as well as the ACT; providing children with hearing loss with the tools they need to learn to listen and speak. Our Early Intervention program is world-renowned for its results – more than 90 per cent of children with hearing loss who graduate from our program attend school with listening and language skills on par with those of their hearing peers.
TSC’s current website was deemed to be overly large with much repetition of content and not particularly focused to their target markets – families and hearing impaired children, health care professionals and financial donors
View this case study »Random House Australia (RHA) is part of the global Random House Group, the world’s largest book publisher. RHA is a trade publisher, publishing around 200 titles each year across multiple genres including crime/thriller, romance, history, literary fiction and children’s.
Zuni and RHA have been working together in a partnership since 2012 in order to move from a campaign based marketing model towards a more customer-centric approach.
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