Alex McKeand
“Zuni’s supported strategy approach was perfect the perfect blend of strategic support combined with cost effective use of in-house resource. The process allowed us to ensure that our strategy was developed on a foundation of research and customer insight, and helped provide clarity about who our myriad audiences are, and what role digital channels play in our interaction with them. It also ensured we built consensus across the business, talking into account the wide range of diverse needs of the various different operating divisions. The strategy has been embraced by senior leadership at TasPorts, and we’re excited about getting board approval to start implementation.
The team at Zuni have been great to work with, ensuring the project evolved as needed to suit our requirements and provided great input and expertise all the way through the process.”