Sharon Morris

“Collaboration with Zuni to develop our digital strategy has enabled our organization to not only produce the most relevant solution moving forward but to also fully understand the strategy development process and consequently upskill key internal staff members. We now have a commonly understood strategy and set of goals and objectives that we all understand at both a business and a tactical level.

The audience definitions and user journeys we created have given us valuable insights into our stakeholders. These insights have resulted in much more targeted and effective communications resulting in better business outcomes”