Harvey Norman Responds to Twitter Backlash

Harvey Norman isn’t quite a fan of social media, but I’m pretty pleased that his marketing team are. After learning of an influencial blog slamming their radio campaign , the retail giant managed to respond, counter react and change their entire radio strategy on a Sunday afternoon. What was in question was their strapline in the ad: “Do you want to give Santa a lap dance?” referring to instore photos with Santa. Considering the average age of the Harvey Norman market, I actually think it’s quite a funny line to use – and it got me wondering if it was the media buy that perhaps got them into trouble. Was it the 2UE audience who let them down, because I don’t think the Triple M audience would have had a problem with it. Nice case study.  You don’t need to be active in social media, but you should certainly be listening at the least.


Leave a Reply

Your email address will not be published. Required fields are marked *

Please type the characters of this captcha image in the input box

Notify me when others comment

Stay up to date

Sign up to receive fortnightly updates on all the latest changes in our crazy digital world

Your email will never be shared