Over the last year, Google+ has been receiving more appreciation from users and gaining popularity as a social sharing platform.
Google+ is an attractive social platform for many businesses because it has a clean interface and unique features that social platforms such as Twitter and Facebook lack. Brands love using Google+ as a part of their B2B marketing strategy because Google+ profiles rank higher in Google searches and more people will follow your brand and share your content.
If your business isn’t using Google+ at the moment, it’s very easy to get started. First, you’ll need to create a Google+ account and fill out your profile. Once your profile is completed, it’ll feature items such as your latest posts, Google Hangouts, and the +1 activity on any comment.
Another great benefit of using Google+ is the ability to create authorship. The more active you become on Google+, the more authority your brand will gain. Thus, the more authority you gain, the higher your profile and posts will rank in Google. This is a great way to get your business noticed by your target audience.
After you’ve created your Google+ profile, it’s absolutely necessary that you stay active on the platform. Make sure you create Google+ Circles to stay in touch with your networks and discover your influencers. It’s also important to post engaging content at least two to three times per day and utilize relevant hashtags. These tips are essential to your success when using Google+ to promote your business.
As you can tell, Google+ is a simple way to build more awareness and credibility for your brand. By using Google+ to promote your business, you’ll be able to create a strong online community and grow your followers. To learn more about Google+ and how it can boost your B2B marketing strategy, check out the following infographic: