Getting your social on… Facebook.

With social media taking up more and more attention in the marketing space, here are a few interesting articles on different aspects. Have you experimented with dark posts on Facebook and LinkedIn? These are highly targeted posts only viewable by their target audience, that provide the possibility for greater customisation and personalisation of the brand-initiated posts with a lower risk of exposing potential mistakes to your broad audience.  If you’re still struggling to get to grips with the marketing opportunities in Snapchat, here’s a good local example from Macca’s on Snapchat to creatively engage with the younger crowd. And if you’re looking for trends that drove the current year, here’s a list of the major social media trends of 2016.
 

Using data for engagement. 

When we think about big data and its uses, we tend to think about segmentation, audiences insights and better targeting. However, there can be a great appeal in using the data insights as part of a comms campaign, as illustrated by this great Spotify campaign. Run in 14 different markets including Australia it showcases a great example of data-driven marketing with the local touch.
 

Amazon as a Netflix and Coles. 
 

Of course, you’ve seen the video of Amazon Go – the futuristic cashier-free retail space that due to open early 2017 in Seattle – how innovative is it really and will it cut through? At the same time, we’re seeing Amazon launching Prime and their video streaming service into the Australian market now competing with Netflix and Stan for just 8 bucks. 

Bits & Pieces:

• An interesting article on the trends for 2017 in UX and web design. 
• Some tips on how you can maximise your CRM effectiveness.  
• Need to increase your Instagram audience? Look at this best practice.
• Wonder why e-customers abandon the shopping carts?
• Thinking about developing further your career in the content marketing related area? Discover what the top skills in demand are and what salary to expect.
• Interesting case how new Diageo’s CMO (coming from APAC) has changed its culture – part of which was banning Powerpoint.