Whether you’re a large multi-national or a local SME, these 10 Big Strategic Mistakes are valid for all of us. Having worked in a family-run business through to the large corporates like Havas , I’ve seen the majority of these mistakes and very few of the remedies implemented. Take the hedgehog concept as an example, I’m still confused by companies failing to achieve the core of their business offering (like selling tickets at the Sydney Opera House, why don’t they sell their tickets through Ticketek or Ticketmaster and leave the sales to those who have the infrastructure?). At least this article provides some solutions, so you really have no excuse. If you can’t fix it, at least foward my newsletter through to the powers that be and point them in the right direction.