Best Of Me-
Watch out bored smart phone users!
Publishers have just invented a smarter way to engage with their users. Researchers out of Spain have developed a machine-learning model that recognises when mobile phone users are bored and uses this information to push out specific content. Trialing out their model on the Buzzfeed app, users who were seen as inactive and ‘bored’ were sent targeted articles. Surprisingly, these users were 2.5 times more likely to click on content and 2.5 times more willing to read the article. Goodbye down time!
Targeted ads based on your Facebook Likes
Facebook has stepped up and improved its cross web tracking. As of next month, what this means is the millions of Facebook “Like” and “Share” buttons that publishers have added to their pages and mobile apps will start funneling data on people’s web browsing habits into the company’s ad targeting systems. On one side it’s hyper-targeting and on the other it’s Big Brother. I’m all for it, and I’m sure brands will be too.
What does your Digital Shopper look like?
Companies have more data at their fingertips than ever, so why do online shoppers remain such a mystery? Well, according to a latest McKinsey piece, the solution begins with bringing all the information together to form a meaningful picture of the consumer. What the research suggests is examining your product affinity, how your audience responds to offers and what their channel preference is. And you need to be tracking this information if you want the answers.
A Minute on the Internet
Did you know that over the course of the next 60 seconds, 4.1 millions posts will be liked by Facebook users? 694 Uber users will jump in a car, 1.04 videos will be played on Vine, 284, 722 snaps will be sent on Snapchat? I absolutely LOVE this infographic that captures what happens on the internet in just one minute.
What do you do when your social network is down?
Give out free meals of course! This is, if you were KFC in Romania. Every time Romanians noticed that their favourite social platform was down (Facebook, Twitter, Instagram, Snapchat, Tinder, etc), they were encouraged to visit www.nuepanicaman.rothat basically translated to ‘Don’t panic man’ This campaign site would test if the network was down & provide users with a special code for a free KFC meal. Awesome way to drive foot traffic and create a long term partnership with platforms and their millions of members.
Can digital transform a country?
The Indian Government’s latest project Digital India strives to connect 1.2 billion users to the rest of the world through digitising all government services and placing wifi hotspots in rural areas. Some of the big tech giants, Google & Facebook have backed the plan. This hugely ambitious project is worth the read.
Bits & Pieces
- Need a hand finding the right content marketing tool? Well, here’s a very comprehensive list (142!) of content marketing tools for your use. From Tweepi to Buzzsumo and Periscope, 40 leading industry professionals have come together to suggest these recommendations.
- In the last Best Of Me, I mentioned Long Live Email! One client let me know just how much email they’re using and how they’re using RescueTime to track how much time they spend at their computer. Turns out, 20% of their work week is spent on email – which is well over an hour a day! Rescue Time is a great little tool that tells you how much time you’re spending on time-wasting activities too, such as on social!
- Another life hack; this time it’s around managing your time and efficiency while using social platforms. Facebook, Twitter & the likes have a ton of features that can aid your content production and distribution.
- I absolutely adore the way Land Rover have relied only on Instagram to tell two stories. The first Instagram story can be seen at @SolitudeInSawtooth, which follows the outdoor journey of a young couple as they explore the Sawtooth National Forest in Idaho in their Land Rover while the second, can be seen at @BrotherhoodOfWonderstone which shows two brothers as they explore Kanab, Utah. Story telling and advertising. Love it.