FebUberary: The month Uber takes you to the end of the world (and back)

FebUberary

The guys over at Uber have been quite busy releasing a whole bunch of innovative solutions. In case you’ve missed any of it; here’s a quick wrap up of what they’ve been doing.

UberEats

Across 10 cities in the US, Uber is launching its stand alone food delivery app. Simialr to the standard Uber app that lets you track where your driver is, this app lets you track your food’s progress. One can argue the food-delivery space is quite crowded- with EatNow, Menulog. However, Uber has a reputation for immediacy that gives it an incredible leg up within the market.

UberRush
Since October last year, Uber has been piloting a way shoppers can get same day delivery of local products through both Uber drivers and bike couriers. Now, its encouraging businesses such as 1800flowers to integrate the one one-hour delivery service directly into their digital products. As a retailer, you are guanteed that your products will be delivered in an hour and for Uber, this cements their position as the go to delivery service across industries.

Teaming up with Red Cross
On Sunday the 31st Jan, Uber teamed up with the Australian Red Cross to run the most convenient clothing drive ever. Between 11am-4pm Uber drivers came to pick up your unwanted clothing. Quite an effective tactical mechanism to encourage people to donate their clothes.

Trip Experiences 
Uber’s launched a new feature that lets third party app developers deliver content to passengers while they’re travelling. Known as ‘Uber Trip Experiences’, the feature is specifically tailored to the passengers’ location and the length of their ride. Whether it’s sending a news bulletin or reviews to the restaurant you’re travelling to, Uber’s app is now serving as a content destination.

Two important Facebook updates 

Facebook updates Over the past few years, the decline in organic reach has become a major issue for publishers using Facebook.  Last week, they released an Audience Optimization Tool.  This basically, lets you specify the audiences most likely to engage with each Facebook page post, based on interests. This is a great step by step guide by Social Media Examiner that goes into detail how to use the tool. Their second update revolves around Facbook Reactions. Last year, they released Reactions, a new feature for Facebook’s ubiquitous Like button that allows you to respond to posts with emojis. Just this week, they’ve released 5 new icons called ‘Angry, Sad, Wow, haha, and Love’ that allows users to express their reactions to content. Now, Facebook will have a much more clearer idea of how individuals perceive content and can target their advertising accordingly. For us, this becomes an even more sophisticated paid platform to play on.
 

What tools does a Head of Product use? 

Product management tools Developing a product or solution from conception to completion is no easy task. Too often, product mangers need their own toolkit that go beyond general project management software, Here’s a comprehensive list of tools that we can use to better understand our audience and translate their needs into an easy to use and highly valuable digital product.  Ranging from UserBrain -something that helps you identify and fix your website usability programs to Typeform – a tool that helps you create stand alone forms for lead generation or to redirect traffic to a custom URL there’s something for everyone. Definitely worth reading this list!
 

Celebrating #HandWRitingDay through Twitter

Hand Writing Day To celebrate National Handwriting Day (Jan 23), Moleskine executed the perfect platform appropriate campaign on Twitter by filling up newsfeeds with actual handwritten tweets.  As Tweets are never written down, it was quite an engaging concept to get people to re-live the joy of writing and remind them the feeling of writing in a brand new Moleskine notebook. This isn’t the first time Moleskine has used digital to bring their product functionality to life.  Back in 2014, they developed a digital notebook that looks exactly like a regular Moleskin however, it transfers handwritten notes to your digital device if you use a specifically designed smart pen. The pen allows you to capture audio while the pages allow you to tag people using the right icons and send your work to your computer or mobile device via Bluetooth in real time.

 
From 140 to 10,000 characters

Twitter character expansion Twitter is poised to make one of its most drastic changes yet-expanding its infamous 140 character limit. As early as March this year, Twitter’s suggesting that it will allow users to share messages with up to 10,000 characters. Until now, Twitter has been always considered as a signpost where publishers direct you to their content on other platforms. As a customer service arm, your inquires are often directed to call centers. Through expanding the character limit, issues can be resolved then and there thus improving the effectiveness of this platform. This move will also fundamentally as Twitter finally becomes a content destination. Chances are, as a user you’re likely to view excerpts of longer content in your Twitter feed and if this capture your attention, then you’ll be shown the full article or image.

Bits & pieces

Mike Zeederberg
Mike Zeederberg
Mike Zeederberg is the Managing Director and joint owner of Zuni and oversees the development and delivery of most client strategic work.

Mike Zeederberg's LinkedIn profile Mike Zeederberg's Twitter account

Read more of Mike Zeederberg's articles

Similar articles from our blog

Comments

1 Comment

  1. saki

    this is really too useful and have more ideas from yours. keep sharing many techniques. eagerly waiting for your new blog and useful information. keep doing more.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please type the characters of this captcha image in the input box

Notify me when others comment

Stay up to date

Sign up to receive fortnightly updates on all the latest changes in our crazy digital world

Your email will never be shared