Content Marketing, Mobile Awesomeness

Best of Me – Newsletter

Bernadine and I attended ad:tech last week and it was great! The quality of the event has improved and it’s one of my “must-do” events of the year. If you’re after a bit of a summary on trends and features, give me a buzz and we can arrange a presentation.

I was also lucky enough to watch my daughter’s artwork go to auction at the MonSTaR Foundation’s Cocktail Party, fetching a healthy $500. Cute painting isn’t it! The night raised some much needed funds for the STaR Program, which empowers children with disabilities and/or special learning needs, and those who support them, through research-based education – in a regular environment.

Below we’ve outlined some great movers and shakers in the digital works for you.

Is that content marketing?


As I prepare for a new semester as an instructor for ADMA‘s Digital Marketing Certificate and Digital Marketing Essentials courses, the buzz words of “Content Marketing” are a definite feature in the newly created structure. There seems to be some confusion about content marketing, and many marketers are asking the question “what is content marketing?”. There seems to be quite a variety of definitions. There’s also good and bad content marketing. Econsultancy have summed up the content landscape nicely, posing some very thought provoking concepts for us to consider when it comes to “content”.

Car number plates as contact numbers


It’s sounds like a dating application and could very easily be so! CurbTXT aims to use number plates to provide driver’s contact info for others on the road, allowing anyone to easily text the car’s owner. Think “you’ve left your lights on” kind of community spirit and it brings a smile to your face. Think again of the M2 in peak hour traffic and you’ll be sending a very different message across Sydney! Clearly the makers have considered the spamability & stalkability of the initiative, as they’ve already introduced ‘#block’ if you no longer want to receive messages from a particular sender.

Galaxy S4 adds eye tracking


This is a pretty big WOW if you ask me. Samsung have launched their S4 handset, which rivals the iPhone. It has a massively cool set of features, like smart scroll and smart pause. The eye tracking technology on the handset will monitor a user’s eye movements: tilting the phone while looking at it will scroll web pages, and wait for it, pausing a video if the user looks away! Yes please! Great job Samsung!

Can Nike Fuelband power homes?


Another buzz word for 2013 is Quantified Self – that is, data generated by oneself, ie Nike Fuelband. The wearable technology measures physical activity in what Nike calls NikeFuel points using oxygen kinetics. NikeFuel users earn more than 1 billion points each day, and converted to electricity, that energy would be enough to power 6,772 houses daily. Now that’s surely worth exercising for? Imagine the next step – generating an income from adding your physical energy to the grid! Or maybe the next innovation is a talking shoe that encourages you to keep moving if you’re idle for too long? Oh sorry, Google and Adidas have already done that, and made it socially aware too. If we can generate all this energy ourselves (even in dance clubs), then why is electricity so expensive?

Media attribution modeling


With ongoing discussions about media attribution modeling and which models work and which don’t, I found this terrific blog from Econsultancy exploring the issue in depth. Having come from a media background and evolving into digital, I have a firm belief that all forms of media have a role to play in a customer’s journey. What I struggle with is how to attribute ROI to an offline channel as part of the mix, especially when digital is so highly trackable and TV, well, isn’t. Yes I know there are some specific tactics that can be used in offline to create this measurement, but I ask myself, is media attribution arbitrary, or is there a real science behind the numbers? The blog looks at a number of alternative methodologies.

Technology revolutionising the visually impaired


As a sponsor of the Guide Dogs, I’m very interested in how we can evolve our vision impaired assistance programs using technology instead of animals. I love animals and I think there are many benefits of a gorgeous Lab at your side, but I’m convinced that the innovation in digital technology can change the norms forever. One clever eye surgeon has developed a shoe insole that uses haptic vibration and GPS to assist the visually impaired. The insole will alert the wearer with a vibration to a turn or obstacle in their path and stop vibrating when they’re back on track. Just so fantastic!

World’s Fastest Agency


Now there’s a sweeping statement! There’s a new agency on the block – one that will respond to your creative needs for a small $999 PayPal payment.  Using a 140 character “Twitter Brief”, you’ll receive your 140 character Twitter creative pitch within 24 hours. Mmmmm I’ve used crowdsourcing before, and whilst it saves money, it definitely doesn’t save time. Are you willing to give it a go? I’m keen to see how this agency develops. I’ll report back in another 6 months.

Bits & Pieces


  • If you’re a sleep deprived parent, or just like a good giggle, catch the lyric changes to the classic Carmina Burana from the Sydney Opera House’s most recent competition. Less than 200 views at writing, let’s see what it attracts, I expect this to be big.
  • An oldie but a goodie, you’re bound to get a good laugh out of mis-heard song lyrics that you’ve been singing for years. Peter Kay points out some really good ones.
  • After receiving a hefty phone bill during a short overseas trip, I think this business proposition is just awesome. It’s leasing smartphones to visitors, pre-loaded with free calls, 3G internet access and apps to help them navigate their destination. Handy, based in Hong Kong, provides the Android service for AUD$8 per day, available for pick up at the international airport.
  • Did you manage to catch Grumpy Cat at SXSW? Despite the fabulous performers at the largest annual music, film and interactive conference in Austin, Texas, Grumpy Cat was the biggest star of them all, for doing nothing. You can also map your cat if you’re up for it, on an interactive map of world cats. I sound like Dr Seuss.
  • Here’s something you can start using as soon as you’ve finished reading this newsletter. 8 new and necessary punctuation marks to change your world. I could definitely use Superellipsis on a daily basis!
  • I’ve covered awesome 404 Error Pages before, here’s the latest update and cool collection – my favourites have to be The Rolling Stones and The University of Dallas.
  • I love shopping, but hate crowds. There’s an app to my rescue (but not yet available in Oz), with an app that uses social media to determine how crowded shops are in real-time. I like the language used in advice – ‘Forget it’ if queues are likely!
  • Great presentation on Facebook Advertising best practice and measuring ROI.
  • In Japan, there’s a women’s-only sleeping cafe, offering a space for women to rest and refresh during their working day. There’s free make up, hair styling products, wifi, food & drink and of course, a dimly lit little bed waiting to rest your tired eyes. WANT.


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