Val knocks out Mike and it’s Elise’s turn to write up

Best of Me – Newsletter

There’s always something going on over here at Zuni HQ. I recently attended a Meet Up on Marketing Automation. Meet Ups are where locals get together to learn something, do something, share something…ranging from bushwalking to marketing. Check out if there’s something you’re interested in. Mike and I also attended ADMA Global Forum which was full of WOW! I think the hightlight had to be the YouTube demonstration stand. They were offering 7 second flipbooks, instantly delivered – check out the one Mike and I made.


Below’s edition of Best of Me comes to you from our lovely Elise Cooper. Elise is great at keeping us over 30s feeling young. Have a great week!

Telemedicine – diagnose through your phone

Telemedicine is seen as the way forwards when it comes to improving access to care, especially for those living in rural areas. Teledermatology (yep you read it right) is just one of those areas that helps people diagnose skin issues digitally. iagnosis is one of the companies that have recently developed a mobile platform for its DermatologistOnCall platform. Users can simply upload pictures of their skin complaint and a Dermatologist will respond with both diagnosis and treatment. A fast and easy way to obtain a diagnosis, especially when finding time to visit a specialist can sometimes be impossible.

Never get lost again with GPS shoes

GPS shoes with LED lights

Geography comes pretty easily to people like Val because I spend so much time driving, I however am the polar opposite and really couldn’t find my way around anywhere bar perhaps my bedroom. So for those who struggle with navigation this is genius! You upload your destination to your shoes via a piece of custom made mapping software and a USB cable, and voila! Your shoes will literally take you where you want to go via a ring of LED lights that point you in the right direction. Pretty damn cool.

12 digital technologies retailers are jumping on

The retail space is excessively competitive. If you’re going to stay ahead of the game, then you may want to check out these 12 digi tools retailers are using to enhance their shoppers experience and value for money. If you aren’t already doing most of these then you may seriously need to reconsider your planning. A nice stat in the article also states that consumers are 144% more likely to make a purchase after viewing a product video. Interesting.

Burberry and their digital kudos

Burberry has been doing really cool things in the digital space for a while now, blurring online and offline shopping experiences and driving digital sales increasingly higher. Their latest venture is named ‘Burberry Kisses’, developed with Google, it lets users capture a print of their kiss on a smartphone or webcam and send it in a digital letter to the object of their affection. Another recent development is the installation of electronic tags into garments and accessories so that when these are held up in front of special screens in store, moving images appear, showing the same item on the catwalk. Keep an eye on these guys for more digital brilliance.

Cities are getting seriously smart

A project called ‘Hello Lamp Post’ is set to allow residents and visitors to the UK capital city “talk” to thousands of urban objects as they walk around. All you have to do is text a relevant number to the central server as you walk by, and the object will ‘wake up’ and respond in kind with a series of text messages, offering up interesting content about that specific location left by previous visitors. This is very cool digital development in the tourism industry.

Take your smartphone experience seriously?

Just this month Appricot released its new app Appidemia that helps those of us who are early adopters find new software to play with and keep abreast of what apps our mates are using. Sick of all your current apps? Give this a shot and see what else is out here. It also has the added bonus of having a better search functionality than the app store for new and cool apps in all categories. Worth a look if you’re a tech head.

40 days of dating

You’ve got to love the interwebs for this kind of thing – 40 days of dating is a project by two good friends with opposite relationship problems that found themselves single at the same time. As an experiment, they dated for 40 days. Check out their first month of content. Zuni’s lovely Bernadine Brewer has also written a really great blog around what online dating can teach you about marketing for those of you who haven’t yet had the pleasure, check it out!

Bits & Pieces

  • Ever wonder what your meds expiration dates are? Self Expiring solves that problem by introducing packaging that visually ‘self expires’ over time
  • is a social mapping site where you can share your thoughts about places with your friends and the world, and discover places that other people think are awesome! It’s all annoted on a Google map, pretty cute.
  • 5 reasons you should use Facebook hashtags in your online marketing.
  • Smartphone battery constantly dying? Well ladies here’s the solution! Mighty Purse charges your phone while you are on the go!
  • Would you be happy to pay Facebook to contact someone that isn’t in your existing friendship circle?
  • Amazon’s built-in Pinterest look-a-like, called Collections is now up and running. Will this make it easier to find what you’re looking for?
  • Everyone is banging the drum about how successful Facebook videos are going to be, apparently stockholders should be excited with a predicted $1 billion to be made in 2014.
  • Check out #fortunecookie, a device that steals existing tweets from Twitter and creates fortunes for fortune cookies, shifting the time of a past event to a prediction for the victim of the fortune cookie.
  • This is a cool project from kickstarter – an NFC Ring that can be used to unlock doors, mobile phones and to transfer information and link people.


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