Dark Social, Spotify for Books, AR TVs, Apps bypassing Facebook, Shared -v- Read Content and Coke Clothing

 

Best of Me – Newsletter

The last fortnight has been a whirlwind for me as I’ve been busy teaching ADMA’s Digital Analytics course as well as the Digital Marketing Certificate courses. I like meeting all the students and hearing their challenges in digital. Interestingly, many of the challenges are similar across numerous industries. Sometimes those challenges are…humourous, like how do we target youth who are obsessed with Instagram? And is it just our youth who are obsessed? Check out this Instagram parody. Are you one of them? In Sweden, your Instagramed food now comes with a list of ingredients and instructions on how to prepare it at home! Hopefully the information below can help with some of the challenges you may be facing in your digital worlds.

Is ‘dark social’ leaving holes in your analytics?

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Dark Social is a term to describe web traffic that comes from outside sources that web analytics are not able to track. Yes, that does mean that what you’re seeing in your analytics reports may not always be correct. When someone shares a link by copying a URL, they move from a secure to non-secure site – which results in your analytics potentially reporting your social traffic as direct traffic. Perhaps now is a good time to re-asses your actual traffic sources.The good news is that you CAN overcome the problem, by setting up filters in analytics that allow you to track the URL and not just the destination click.

Spotify for Books

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That got your attention didn’t it!  Yep, it’s about time. Waterstone’s from the UK is launching Read Petite, a monthly unlimited subscription model giving users access to digital books. There’s a specific focus on short stories and serialised novels. Launch is anticipated later this year, charging readers £5-£12 a month. This is just what the publishing world needs, an innovation based on consumer insight. I LOVE this.

AR for your TV viewing pleasure

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It’s one thing to have AR associated with a still image, but it’s quite another to have technology apply the AR experience to your TV on the video you’re watching. Visual SyncAR from NTT Japan uses digital watermarking (such as a logo or ID number) embedded into original video media. The technology then allows users to view TV content through a tablet or smartphone to see additional scenes. It’s advanced enough that if a video is rewound, it’ll automatically display the right content for the new position. How cool is that!

Minority Report Interaction is Here

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One of the big hardware hits from the recent SXSW event was the LeapMotion. This amazing creation brings Minority Report gestures and interfaces to the Mac and Windows PC – more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen. At an affordable $80 available from mid May, it means you can wave at your PC and get it to do stuff. This is a game changer in my eyes.

Shared Content v Read Content

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The great game of content creation is hot on everyones’ lips and understandably so. We appear to be quite taken by the concept of sharing, or perhaps that should be over-sharing? However, whilst we might love to share everything, what people read is something quite different. This chart identifies what we like to share most -vs- what is read most. It seems we like to share science related information the most (and considering how awesome the content from I [email protected]#king Love Science is, that’s no surprise to me). However, while it does make you look smart, but that’s not what people are actually clicking on. It’s a great opportunity to do a stocktake of your content and see what shelves you should be stacking.

Teens Skipping Facebook

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I was bold enough to predict 12 months ago a decline in Facebook numbers starting around June this year, and I’m interested to be proven either right or wrong. Whenever there’s world domination, there’s always something else around the corner, and Facebook has had the conversational monopoly for some time. I remember a teenager telling me that email was dead because “it’s too slow, we all use IM, it has to be instant”, and I baulked at the idea. The latest teen trend to hit sweep across North America, Asia and Europe is the use of smartphone-based messaging apps – such as Kik,  Whatsapp, Line and WeChat – paying tribute to my teenager’s honesty. When these apps are integrating 3rd party apps, the conversation game starts to take a swing in a different direction. It may also explain why so many of us take a holiday from Facebook, or are evening considering a much longer break up.

Coke starts a Clothing Line

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If you’re a brand junkie for Coke and love their classic logos and emblems, then you’re going to love this. Coca-Cola have teamed up with a Japanese designer and incorporated their designs into vintage styled modern streetwear. From t-shirts to corporate shirts, the collection will bring back fond memories for many of us. All we need is the retro yoyo we all once owned and we’re sorted. I quite like this extension from such an iconic brand, tapping into consumer nostalgia and emotional connection.

Bits & Pieces

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  • The Facebook Home reviews are in, and it isn’t looking pretty. With an average user rating of 2.5 (the majority giving a 1 star rating), the app appears to resonate with FB loving consumers rather than those that want their phone for other purposes.
  • Working in social and need a new job title? Try The Social Media Job Title Generator for a giggle – get creative with titles like “Public Happy Maker” or “Chief People Herder”.
  • If you’re struggling with the complexities of Digital Marketing, try this Tube Map to sort you out. Not. It’s a great guide, but I’m afraid it still leaves me overwhelmed at how much marketers have to consider.
  • Social media for small businesses is really starting to pick up – Econsultancy’s blog looks at how 200 small businesses are ramping up their social activity and are seeing impressive business growth.
  • Funny warning – a guide to creating your very own successful TED talk.
  • The Google SEO algorithm is something I’m asked about quite frequently, like weekly, and considering it can change up to 15 times a day, it’s not an easy question to answer. How Search Works is a wonderfully easy to follow story of Google’s algorithm, delivering an effective search experience for over 95% of Australians.
  • Really interesting read about 10 Charities and how they use Pinterest. Greenpeace did something I wasn’t expecting, and all others offer something to learn from.
  • Needs some cut through when you’re sending out your CV for the job of your dreams? Why not ditch the A4 PDF and send out an interactive board game CV!
  • I downloaded Throwback, the nostalgic app, as I said in my last issue, and whilst I do love the concept, it would have been nice to have SMS activated or posting to Facebook. It failed by only operating via email and ignoring the capabilities of the hardware it’s built for.

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