Avoiding the social newsfeed cull and marketing to Aussie youth

Best of Alan – Newsletter

It’s time for the boys in the office to have a go at curating Best of Me, and today, meet Alan Clark. Alan’s been with us for just over a year now and usually comes at most things from a different perspective to the rest of us, which is a good thing.

In other Zuni news, Mike has just come back from 2 weeks in the African jungle, sharing borders with the Kruger National Park (a border which doesn’t actually have a fence!), and returning just in time for his birthday. Rebecca tells us how to avoid the cull list as a brand on social media, Elise keeps it real with marketing to young people and the Zuni team rekindled some team love with an amazing lunch at Ananas at The Rocks.

Spreading appreciation across the web

As a digital strategy agency, it’s not often that we get the chance to talk about campaigns we’ve had a hand in. But once every 12 months we get just that opportunity, as part of our involvement in the Young and Well CRC’s Safe and Well Online project.

Our latest innovative campaign, @ppreciate, (built by our friends at Digital Arts Network) encourages young Australians to appreciate their mates online. You can choose from a range of beautiful illustrated quotes, customise colours and backgrounds and share the image any way you want. The image you can see here is our message of appreciation to you, our Best of Me subscribers!

Tens of thousands of young people have already been busy spreading positivity using @ppreciate. Take a look for yourself, create a customised image to share with your friends –  and help us and young Australians to spread appreciation all over the web!

Gmail’s new tabbed inbox – How it affects commercial email

Google is currently rolling out its new tabbed inbox feature to all user accounts. This feature separates a user’s mail into one of three tabs on the inbox – ‘Primary‘ (where personal mail goes), ‘Social‘ (for all social media platform communications) and ‘Promotional‘ (all commercial mail). Email marketers worldwide are extremely concerned about the effect this will have on their mail being dumped into the Promotional tab in terms of engagement and what they can do about it. The news is not all bad though, whilst there’s a drop in open rates, it’s not what you’d think.

SEO is changing – are you up to date?

Search engines, users, and devices are all getting smarter. We’re catching up by building responsive sites to optimise display on multiple devices, we’re distributing content on social channels as well as websites to engage our audiences, and we’re also creating more engaging content to maintain and build our customer relationships. Over the last 18 months, Google has made some significant updates to its search algorithms. Have a look at this infographic for an overview of how recent changes to the online world have impacted on SEO.

Stop thinking pages – cards are the future

As the content we’re delivering to our users is becoming more dynamic and targeted, and the devices users are consuming it through are more varied, we need to stop thinking about content structures in the traditional sense of pages – they simply aren’t flexible enough. Cards are rapidly becoming the new composition paradigm (yes, I hate that word as well). This article shows what cards are, how they work and how they significantly shift a user’s experience away from fixed page layouts to dynamic and compelling blocks of content.

Designing and releasing products ASAP

Ever been frustrated at how long it can take to take a product from idea to deployment? What if your team could build prototypes, test concepts, test designs and build working models concurrently? This video does a good job of showing how teams can fast track the product development cycle using ‘Lean UX’ and ‘Rapid Prototyping’ techniques (fast becoming the new buzzwords in product development).

Are the music compilation lists intellectual property?

Ministry of Sound are suing Spotify for breach of copyright. Not because Spotify is illegally releasing their albums, but because users are creating compilations of music identical to MOS’s albums and sharing them through Spotify’s platform. MOS claim the compilation lists represent their IP and are therefore their own copyrightable product – see the full article here.

100,000 books for a $9.95 a month

The subscription model that Netflix and Spotify run to distribute music and movie content, has now been duplicated by a company called Oyster via an invite only iPhone app. The premise is as simple as it is compelling – $9.95 per month for access to their growing catalogue of over 100,000 books from hundreds of publishers, including HarperCollins, Houghton Mifflin Harcourt and the large e-books distributor, Smashwords.

Bits and Pieces

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