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Articles written by: Jacki James

The Zuni team are extremely passionate about the digital space, and share our views (plus those of some special guests) on everything from latest trends and online retail through to the latest viral piece and rants about things that annoy us.

What’s the difference between content marketing, content strategy and content planning?
What’s the difference between content marketing, content strategy and content planning?
Jacki James on July 28th, 2015

As featured in IAB's Big Tent.The modern marketer has heard of content marketing, they even know they need a content strategy and...

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Why there’s more to content marketing ROI than just numbers
Why there’s more to content marketing ROI than just numbers
Jacki James on June 2nd, 2015

As published on CMO. Most brands are producing more content than ever before. Even those still operating predominantly in...

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5 essentials for leading digital transformation
5 essentials for leading digital transformation
Jacki James on May 12th, 2015

As published on CMO. The modern day CMO is expected to have a strong digital marketing skillset and in many cases, to lead the...

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Small data visualisations that improve customer experience and ultimately conversion
Small data visualisations that improve customer experience and ultimately conversion
Jacki James on March 24th, 2015

As published on IABThe interweb is becoming an increasingly visual medium. The rise of image driven platforms such as Instagram,...

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4 things Marketers forget in the rush to customer centricity
4 things Marketers forget in the rush to customer centricity
Jacki James on November 18th, 2014

By Jacki James as published in the IAB-Australia blog Constant connectivity and the accessibility of information online has...

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5 reasons why your digital strategy fails and how to avoid them
5 reasons why your digital strategy fails and how to avoid them
Jacki James on May 27th, 2014

By Jacki James as published in CMO. Strategy documents collecting dust are all too common. Experience across a range of...

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