Blog

Articles written by: Alan Clark

The Zuni team are extremely passionate about the digital space, and share our views (plus those of some special guests) on everything from latest trends and online retail through to the latest viral piece and rants about things that annoy us.

Can you make our logo smaller please?
Can you make our logo smaller please?
Alan Clark on July 7th, 2015

As seen in B&T.For the first time in my 20 year professional career, I had a client ask me to make their logo smaller. Not...

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Four ways to improve sign up and survey form performance
Four ways to improve sign up and survey form performance
Alan Clark on April 16th, 2015

Given that the completion of forms are often the end goal for many online conversion processes it’s surprising how badly many...

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Microinteractions: A beginners guide
Microinteractions: A beginners guide
Alan Clark on January 27th, 2015

Before I delve in, I want you to imagine walking down a shopping aisle looking for something you haven’t purchased before but...

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Customer engagement strategies – why content targeting is the key
Customer engagement strategies – why content targeting is the key
Alan Clark on September 12th, 2014

Even though a company website isn’t typically a daily destination for most people, Alan Clark has a four-step process...

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Meet Lucy Poole, our new Marketing Manager
Meet Lucy Poole, our new Marketing Manager
Alan Clark on April 4th, 2014

Best of Alan - Newsletter Meet Lucy Poole, our new marketing manager. Lucy’s extensive marketing background, including roles...

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Tortoise or hare? How to design and deliver products quickly and cost effectively
Tortoise or hare? How to design and deliver products quickly and cost effectively
Alan Clark on November 29th, 2013

We know how the fable goes – slow and sure wins the race. How does this stack up in product development?   The tortoise The...

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