01Business Insights
Identification and agreement on what business objectives the project seeks to solve and what specific audience groups are involved
02Customer Journeys
The development of specific journeys for audience groups identifying content and channel opportunities as well as internal and external pain points
03Research & Validation
Using combinations of quantitative and qualitative customer research, reviews of current digital engagement and customer data and landscape analysis to validate and amend issues and opportunities identified in the previous customer journeys
04Strategy & Outputs
Formal development of digital strategies based on research and customer journeys including digital channel and content plans, customer engagement and CRM strategies, organisational requirements, and implementation roadmaps
OUR APPROACH
Our flexible approach to scoping projects means we can work with you to deliver your business objectives in a way that best suits your time, resources, in-house skill set and budget.
Traditional Model
Mentoring Model
Traditional Model
In our more traditional model, clients engage Zuni as strategic consultants to work on all aspects of the project. Zuni consultants work with your team to unpack the business rationale and insights, develop the right customer journey maps for your project, validate them in research and develop the right range of strategic approaches, from broad cross-business digital strategy through to specific channel solutions.
In this approach, Zuni runs all aspects of the project and creates the final strategy. Along the way we work with your staff to facilitate the gathering of information and data, as well as being directly involved in specific workshops throughout the project.
This option allows your staff to get on with their full day-to-day activities whilst still being involved in knowledge sharing, sense-checking and adding value to the project as it progresses.
Mentoring Model