Big Data Analytics
Big data analytics is the process of examining large amounts of data to uncover patterns, correlations, and other useful information. Such information can provide competitive advantages over rival organizations and result in tangible business benefits.
The primary goal of big data analytics is to understand customer behaviour in a manner that may not be achievable by conventional business intelligence programs. This is done by marrying and exploring disparate data sources, such as web server logs and clickstream data, social media activity reports, mobile-phone call detail records and information captured by sensors.
Zuni has assisted a number of clients with big data analytics to provide them with a competitive advantage. We ensure that data strategy, metrics, and measurement are at the forefront of our clients’ digital culture.
Being ADMA Data Pass enabled means that Zuni are at the forefront of obligations with data to ensure correct privacy, security, and governance.
Big data analytics provides insights such as:
- Who are our best customers and where can we find more of them?
- What makes a customer purchase our product?
- What is working in our customer interaction and what is not?
- How streamlined are our operations?
These are just some of the questions that we have helped our clients to answer through big data analytics.
Whether you are already utilising big data analytics or whether you want to get started, we can help ensure you are on the right track, with the right tools, and utilising those insights in a meaningful way that delivers on your business objectives.
ABC Music is Australia’s largest independent record label. It has been in existence for around 40 years and has a massive catalogue of recordings across various genres. ABC Music is currently in the process of moving its entire catalogue online.
We have been working together in a partnership since 2010 to ensure that ABC Music stays ahead of the ‘digital’ pack and optimises all of its customer touch points in such a way that sets them apart from their competitors.
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The Australian Institute of Management (AIM) is Australia’s largest management organisation and delivers a range of services to both its members and the broader Australian management community. These include running a range of training courses, events and conferences for both members and non-members, a library and bookshop (both online and offline) and specific services for members.
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