Digital Implementation

Implementing a digital strategy can be a daunting task and goes well beyond the simple technical build of a new website or design of a new email template.

We work alongside our clients to bring a strategy to fruition, providing hands on assistance in areas of expertise such as user experience, information architecture and wireframing, as well as general expert consultancy to ensure the project stays on track.

We work closely with our clients to plan project management and project structure, which can include:
    •   Establishing and setting up reporting and KPIs
    •   Usability testing
    •   Development of processes, policies, and governance

We also work with our clients to implement the change management needed for successful digital implementation, looking across all levels of an organisation.

The best strategy is worth nothing if it isn’t implemented well, so working closely with our clients in digital implementation ensures the strategy is brought to life in a way that delivers effectively for the business.

Functional Specifications

Functional specifications are generally written after the strategy is agreed but before any technology or platform decisions are made. They provide a tangible, written outline where everyone in the business can agree how the technology should work functionally.

Zuni’s extensive experience in marrying business understanding with technology, along with our ability to speak both languages, ensures that the business strategy is seamlessly translated into the right implementation. Learn more                

                                                                                         

Consumer Journey Maps

Customer journey mapping details the process of analysing each segment of your audience and outlining the stages and processes they go through in order to purchase your product or service.

A customer journey map will detail which channel they used at each stage, the customer mind set at each stage, and what content is required to move the customer through the purchase funnel. Learn more                                                                                                    

                                                                                

 IA & Wireframes

Zuni can work between you and the internal team developing your website or the external agency you source to do your development work. 

The strategy that sits behind the website is absolutely crucial. Zuni can produce the specifications that inform the developers of the essential elements and functions of your site. Learn more                                                  

         

Content Planning

A content plan dictates what you should say, to who, and where. It condenses a significant amount of information and insights in to an actionable plan for the on-the-ground-team to work with.

We work with clients to develop appropriate templates and frameworks for managing and developing a content plan that best suits the business & implement the processes needed to ensure the content plan is effectively developed, deployed, and measured across digital channels. Learn more                                 

 

Metrics and Measurement

A crucial aspect of digital activity and strategy is the ability to measure the outcomes of activity and use these metrics and measurements to improve and optimize activity over time.

Zuni develops metrics and measurements for implementation as part of developing the digital strategy. We help identify what channels are likely to influence those objectives and how to “connect the dots”. Learn more

 

Implementation Roadmap

The best digital strategies are useless if they never get implemented, and the process of translating the perfect strategy into a plan of work streams that can be activated, managed and measured can be a complex one.

At Zuni, we have extensive experience putting together implementation roadmaps and plans that can be immediately activated and implemented by the team and any required external parties.  Learn more

         

Data and CRM Planning

A Customer Relationship Management (CRM) strategy defines how we use various channels to engage with customer segments on an ongoing basis.

We can help by suggesting the right technology to use for your CRM strategy and how to integrate that technology into your existing platforms, as well as how to manage those systems moving forwards. We can help create seamless integration between communication delivery, customers, supply chain management, and customer messaging. Learn More 

       

 

Contact Zuni to discuss your requirements and how we can best work with you to implement your digital marketing strategy.

 

Case Study

Random House Australia: Strategic Recommendations

Random House Australia (RHA) is part of the global Random House Group, the world’s largest book publisher. RHA is a trade publisher, publishing around 200 titles each year across multiple genres including crime/thriller, romance, history, literary fiction and children’s.

Zuni and RHA have been working together in a partnership since 2012 in order to move from a campaign based marketing model towards a more customer-centric approach.

View this case study »
Digital Implementation

The Shepherd Centre: Website Specifications

Since 1970, The Shepherd Centre has been changing the face of services for children’s hearing loss in Sydney and wider NSW, as well as the ACT; providing children with hearing loss with the tools they need to learn to listen and speak. Our Early Intervention program is world-renowned for its results – more than 90 per cent of children with hearing loss who graduate from our program attend school with listening and language skills on par with those of their hearing peers.

TSC’s current website was deemed to be overly large with much repetition of content and not particularly focused to their target markets – families and hearing impaired children, health care professionals and financial donors

View this case study »

For more Case Studies see the Clients and Case Studies page

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