Constant Facebook entertainment, phygitals and health

Zuni celebrates 5 years of the Young and Well Safe and Well Project

Over last 5 years we have been collaborating with University Of South Australia, Western Sydney University and Queensland University of Technology to deliver four digital projects for youth mental health and well-being. Our Overarching final report is now live and results can be accessed here. Four digital campaigns were executed during that time and you can access associated case studies and campaign reports if you’d like to check out the work: 

Keep It Tame – Respect Online – Anti Cyber Bullying

Appreciate a Mate – Respect Body Image

Something Haunting You – Help Seeking for Young Men

Goalzie – Help Seeking in Goal Setting

Are we all going to make fun on Facebook?

FB-MSQRDAs an entertainment is a main reason for content sharing on Facebook, social network is trying to enrich customer experience by prioritisation of user-generated content against the professionally produced. With acquisition of Byelorussian MSQRD, they have just announced Facebook Live – new feature for live-video-stream broadcasting with prescheduled streams, Snapchat-like filters and two-person remote broadcasting. So we all can constantly entertain and broadcast ourselves like millions of media channels 🙂phygital

Deep dive into phygital generation and retail

How digital can improve the healthSM-pharma

Google is to partner with UK government to detect eye problems at the early stage in order to prevent potential blindness. This is just one of the great health-related initiatives and Australia has a good presence here being awarded 3 times in Pharma and Health categories in Cannes this year. Accounting for the smallest share (less than 3%) of all digital ad spending Health & Pharma brands are among the ones with the highest growth potential.  

 

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