Alan has spent over 10 years working in digital and database marketing, running a variety of both small and very large projects from initial strategy through to full delivery. Alan’s work experience has included heading Client Servicing for the digital and direct division of Leo Burnett across the Middle East and North Africa, running GravityMail a dedicated email marketing company based in Madison WI, development of Contact Manager (a digital data management and content delivery system) and heading Digital for RBR, a direct marketing agency.
Alan has also worked client side as the industry engagement manager for the Manukau Institute of Technology (New Zealand’s largest technical college). This largely involved designing and building an online communications platform for the Institute to engage with local business through.
Alan has worked across a wide range of industries including automotive, pharmaceuticals, education, FMCG, financial, entertainment, e-commerce and travel. Clients have included GM, Philip Morris, Progressive Enterprises, Emirates Airlines, Baxter, GSK, ANZ, Westpac, Lion Nathan, Cabelas and Siemens. Alan has a broad range of skills that cover strategy development, solution design (sitemaps, wireframes and technical specifications), project management (Agile and Waterfall), UX design and technical development (front and backend coding). Alan’s hands-on experience puts him in good stead to oversee and support the implementation of large integrated digital projects for complex organizations with varied stakeholder groups.
Q: What is your favourite thing to do online?
A: See how much older people I went to school with look than me.
Q: Favourite kind of project to work on and why?
A: The kind I have never done before. It keeps me on my toes.