Based in Sydney, Zuni is a boutique digital marketing agency in Sydney specialising in digital strategy, implementation, optimisation and training. Whether you want to increase brand awareness, convert more customers, improve engagement, increase sales or profitability, Zuni can help transform your business.
Our job is to keep you at the forefront of digital innovation so that you have the right skills and strategies to maximise your organisation’s return on investment.
Zuni has significant experience in working with clients who are operating both in the business to business (B2B) and the business to consumer (B2C) space. Our team has delivered strategic solutions to both local and global companies including LendLease, Michael Hill Jewellers, Pfizer, Teachers Health Fund, MLC, Macquarie University, University of New South Wales, ABC Music, Australian Institute of Management, Tourism Tasmania and NRMA Motoring and Services.
Zuni’s projects for clients have included development of overarching digital strategy for organisations and individual brands, content, contact and social media strategies as well as frameworks for measurement and performance of digital activities. The team also work with clients across the implementation of digital projects for web and mobile, including integration with existing systems/platforms, as well as providing ongoing strategic support, consultancy or mentoring.
Zuni works towards developing long-term relationships with our clients, as demonstrated by our engagement with clients such as NRMA for over six years. We also aim to support our clients and their staff, to grow and develop their digital marketing skills and understanding. We often work to deliver Inspiration, Lunch & Learn and other education sessions to our clients’ staff.
Mike Zeederberg is the Managing Director and owner of Zuni and oversees the development and delivery of most client strategic work.
Mike has over 16 years experience in the interactive marketing industry, both in digital integration and management roles with traditional agencies such as Batey Ads in Singapore, Brann in London, FCB and as Managing Partner of Euro RSCG Interaction in Sydney, as well as leading a digital pureplay agency during his 3 years as MD of Profero Australia.
Mike’s key area of expertise is strategy with a focus on delivering deep consumer understanding and business strategy. He also works with a number of Zuni’s senior clients in a strategy review and business consulting role, as well as sitting on client steering boards.
With an extremely wide range of experience, Mike has worked in most industry sectors, from technology with Apple, Intel and IBM, automotive with Mitsubishi, Volvo and NRMA Motoring Services, a range of healthcare companies including Pfizer, TENA and Astra Zeneca, entertainment companies including Universal Music, EA Games, and in the B2B sector with clients including the Australian Institute of Company Directors (AICD), and Fuji Xerox. Add to that, experience in FMCG with Pizza Hut, Gatorade, Nike and Burger King and financial services with MLC, HSBC, Macquarie Bank and Halifax.
He is extremely active in both the creative and digital communities in Australia: he founded the Australian version of Creative Social, a gathering of creative directors focused around improving digital creativity in Australia. He also established, and is Chair of Judges for Creative Showcase, the IAB’s regular digital creative award. He has co-chaired the judging panel for the IAB Awards in Australia and has judged the AIMIA, ADMA and AWARD awards as well.
Mike lectures on digital marketing and strategy at UNSW in the Masters in Marketing program, and oversees and lectures ADMA’s (Association for Data-driven Marketing and Advertising) digital marketing courses, acting as Head Tutor for their Certificate in Digital Marketing, and Digital Strategy course. Mike also regularly guest lectures and speaks at conferences, and has spoken at ADMA Forum, Ad:Tech and EConsultancy’s Future of Digital Marketing in Malaysia.